Meeting/Event Information

16th Annual EDU Conference


November 02, 2020
9:00 AM CST - 4:30 PM CST
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Mystic Lake Center
2400 Mystic Lake Boulevard
Prior Lake, MN 55372

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Click here to visit Mystic Lake Center's COVID 19 Heath and Safety Guide: CLICK HERE

Hotel Room Information: A discounted block of rooms is available for anyone attending the NACE event.

Book Here!

Offer Code: NACE

Schedule of Events

Time +


Agenda Item + Description:

8:45 AM | Pre-Function of Mystic Lake Center

Registration Open, Breakfast Stations,     Silent Auction

9:20 AM 

Welcome from Twin Cities NACE BOD

9:30 AM

Meet Meryl: Meryl is a speaker, trainer and consultant and the author of ‘Booked It!’ , ‘Cha Ching, There’s No Money in Sales for 2nd Place’ and the founder of The Triangle Method, an online sales training platform. She's ambitious, focused and confident. This is more than a job; she’s on a mission to help businesses get on their own path to success. Meryl's a passionate believer in entrepreneurship and uses her gifts to support businesses build a stronger economy. Her philosophies have proved successful for not only her own business, but also many other companies, trade organizations, and universities have benefited from her training and advice.

Meryl’s particular areas of focus are sales and marketing, as well as design and branding in the Wedding & Special Events Industry. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success.


Opening Keynote, Meryl Snow

There is No Money in Sales for 2nd Place! This interactive hour & a half session engages attendees rather than passively listen to the presentation. If you don’t think you’re a sales person… think again. Meryl dives in to the sales strategy and techniques that will increase your margins and build client loyalty.


You will learn sales skills to apply some of the latest thinking and take sales performance to a whole new level:

o Selling Techniques That Will Bring in Sales Immediately

o Effectively Sell Benefits Over Features

o It’s NOT About Price




10:45 AM | Pre-Function of Mystic Lake Center

Break, Silent Auction

11:00 AM 

Breakout Sessions

Option 1: Proposals that POP!

Option 2: The State of Sustainability 2020

12:00 PM 

Meet Morgan: Morgan Montgomery, CPCE, A New England native, Virginia resident, and lover of all things modern, clean-lined and loud, Morgan discovered her passion for unique and vintage finds as she designed and propped shows while working towards her B.A. in Theatre from The College of the Holy Cross.  With years of sales and customer service experience behind her, she spent three years in the trenches of the off-premise catering world before co-launching Paisley & Jade, a specialty rental company serving the Mid-Atlantic, in 2012.  Morgan’s passion for business and events extends beyond the walls of P&J, and she loves to share her knowledge through the Paisley & Jade specialty rental coaching program and by speaking at national conferences such as NACE Experience, The Special Event, Lend & Gather, and The School of Styling.  An active member of NACE on the local and national level, she is a past president of her local chapter, and also currently serves as the Vice President on the National Board. Morgan’s personal and professional work has been featured extensively in national and regional publications, including Southern Weddings, Richmond Magazine, Sage Wedding Pros and The Huffington Post.

Lunch + Learn with Morgan Montgomery, CPCE 


Rock and Roll Coachella Menu


Vegetable Salad, Watermelon Radish, Sweet Peas and Pea Tendrils, Watercress, Jack Fruit, Sweet Onion Pearls, Prickly Pear Vinaigrette


Sweet Beef, Chicken & Shrimp Tamale, Black, Red and Green Moles, Huitlacohe, Chihuahua Cheese Sauce, Tequila Amp


Tres Leche & Cinnamon, Mexican Chocolate Pots de Crème & Vanilla, Churros & Cajeta

1:15PM | Pre-Function of Mystic Lake Center

Break, Silent Auction

1:30 PM

Meet Sassy Lassy Interactive Events: Whether you are hosting a celebration, a corporate retreat, an employee engagement event, or a rehearsal dinner, our events encourage connection across difference.

Since 2010, we've been creating interactive games that are fun for everyone in the room, whether they’re 22 or 62, or 92, whether they know they like attending corporate events or think they don’t. Actually, our favorite players often start the night thinking they don’t want to participate.

From weddings and rehearsal dinners, to fundraisers and corporate team building events, Sassy Lassy hosts were put on this planet to recharge funny bones and spark joy - and maybe even a few nicknames.

Is your company committed to diversity and inclusion? Sassy Lassy Events is woman-owned and women-run, and our troupe is primarily comprised of female performance artists. Or maybe you're just looking for hosts who are not the same-same as per the usual corporate event entertainment. 

Catering Game Show Competition by

Sassy Lassy Interactive Events


Game 1: “Survey Says”

Survey Says is the Sassy Lassy Interactive Events version of classic Family Feud. This instantly-recognizable format makes it easy for "families" to jump right in. We will send out a custom catering and events related survey and the "top answers on the board" will be given by the Twin Cities NACE membership!

Game 2: “The Right Price”

Come on down to Contestants' Row! 

The Right Price is the parody version of The Price Is Right. This version has high player rotation, audience participation, and will incorporate up to 15 catering and event industry items.

The audience will participate by showing its approval of (or disagreement with!) the players' guesses, so the room will be a buzz of energy. 

2:45 PM | Pre-Function of Mystic Lake Center

PM Break, Silent Auction

3:00 PM

Meet Rachel: Rachel Sheerin knows sales, and she knows catering, so it should come as no surprise her favorite thing about the catering industry are the people she has had the opportunity to meet. And that’s why she uses her professional skills to train and coach people from being fearful of sales to sales rock stars! As a professional coach, trainer, and keynote speaker she focuses on helping professionals sell more, and providing good vibes in all aspects of her work. Rachel spent several years in the off-premise catering and events industry before she found herself feeling completely burned out. After recovering, she founded her own business to help people feel confident in their sales abilities, so they can, in Rachel’s words, “be totally awesome millionaires” without sacrificing their creative skills. When asked what advice she would give to those entering the industry, Rachel suggests learning from every professional you meet, volunteer for everything, and ask to shadow anyone you admire.

Closing Keynote, Rachel Sheerin

Rachel’s energy is contagious, and that is probably why her favorite NACE memory was being offered a speaking opportunity at NACE Experience 2017.

She says that Experience has always been an experience full of a-ha moments for her, and the opportunity to provide that for someone else was an honor. Rachel also mentioned one of her favorite things in the events industry is the constant reminder that there is always something to celebrate.

Rachel also admits to listening to Christmas and Holiday music year round…we think the two must be related.

4:00 PM 

Closing, Silent Auction Winners

4:15PM - 5:00PM

Backstage Pass: After Party

Creative Partners of Twin  Cities NACE who are making this day possible:

Housekeeping Notes:

Cancellation/No-Show Policy:  Cancellations received five business days prior to the event are refunded the registration fee.  No refunds will be issued for cancellations recieved five business days prior to the event.  No-Shows will be invoiced for any unpaid registration fees.  We enforce this policy in respect to our guaranteed counts to our sponsors, vendors and venues.  

Mailing Address
TwinCities NACE
100 South 1st Street
P.O. Box 580365
Minneapolis, MN 55401

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$150.00 Member Ticket
$170.00 after 08:00 am October 21
$125.00 Earlybird rate before January 31

$160.00 Associate Member Ticket- Same Company
$180.00 after 08:00 am October 21
$125.00 Earlybird rate before January 31

$175.00 Non-Member Ticket
$195.00 after 08:00 am October 21
$125.00 Earlybird rate before January 31

Future Meetings

16th Annual EDU Conference


November 02, 2020


9:00 AM CST to 4:30 PM CST


Mystic Lake Center
2400 Mystic Lake Boulevard
Prior Lake, MN 55372

A day of education and experience.

Register Now View Details ▶



Twin Cities NACE Annual Holiday Party


December 02, 2020


5:00 PM CST to 8:00 PM CST


Omni Viking Lakes Hotel
2611 Nordic Way
Eagan, MN 55121

No Matter How you are Celebrating Your Holidays- Start with Us!

Register Now View Details ▶