Meeting/Event Information

16th Annual EDU Conference

 

April 20, 2020
9:00 AM CDT - 4:30 PM CDT
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Mystic Lake Center
2400 Mystic Lake Boulevard
Prior Lake, MN 55372
https://mysticlakecenter.com/
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Opening Keynote: Meryl Snow

There is No Money in Sales for 2nd Place! This interactive hour & a half session engages attendees rather than passively listen to the presentation. If you don’t think you’re a sales person… think again. Meryl dives in to the sales strategy and techniques that will increase your margins and build client loyalty. You will learn sales skills to apply some of the latest thinking and take sales performance to a whole new level.

o Selling Techniques That Will Bring in Sales Immediately

o Effectively Sell Benefits Over Features

o It’s NOT About Price

Meet Meryl: Meryl is a speaker, trainer and consultant and the author of ‘Booked It!’ , ‘Cha Ching, There’s No Money in Sales for 2nd Place’ and the founder of The Triangle Method, an online sales training platform. She's ambitious, focused and confident.This is more than a job; she’s on a mission to help businesses get on their own path to success. Meryl's a passionate believer in entrepreneurship and uses her gifts to support businesses build a stronger economy. Her philosophies have proved successful for not only her own business, but also many other companies, trade organizations, and universities have benefited from her training and advice.

Meryl’s particular areas of focus are sales and marketing, as well as design and branding in the Wedding & Special Events Industry. She provides consulting, coaching, and training services for a wide range of clients. Her innovative leadership has earned prestigious accolades for her companies locally, nationally and internationally. She has undoubtedly helped many other companies through her keen insight and an effervescent approach to teaching methods of success.

Combining knowledge from her decades of experience with humor, she creates informative and interactive presentations. These range from small internal company meetings to largescale conferences. She speaks with groups from the heart with warmth and knowledge, and covers the funny side of life and business.

Her recent claim to fame is raising her well behaved chickens, Gertrude, Jack & Chicken and her very busy bees.

Lunch and Learn Education Session: Morgan Montgomery

Morgan Montgomery, CPCE, A New England native, Virginia resident, and lover of all things modern, clean-lined and loud, Morgan discovered her passion for unique and vintage finds as she designed and propped shows while working towards her B.A. in Theatre from The College of the Holy Cross.  With years of sales and customer service experience behind her, she spent three years in the trenches of the off-premise catering world before co-launching Paisley & Jade, a specialty rental company serving the Mid-Atlantic, in 2012.  Morgan’s passion for business and events extends beyond the walls of P&J, and she loves to share her knowledge through the Paisley & Jade specialty rental coaching program and by speaking at national conferences such as NACE Experience, The Special Event, Lend & Gather, and The School of Styling.  An active member of NACE on the local and national level, she is a past president of her local chapter, and also currently serves as the Vice President on the National Board. Morgan’s personal and professional work has been featured extensively in national and regional publications, including Southern Weddings, Richmond Magazine, Sage Wedding Pros and The Huffington Post.

Closing Keynote: Rachel Sheerin

Rachel Sheerin knows sales, and she knows catering, so it should come as no surprise her favorite thing about the catering industry are the people she has had the opportunity to meet. And that’s why she uses her professional skills to train and coach people from being fearful of sales to sales rock stars! As a professional coach, trainer, and keynote speaker she focuses on helping professionals sell more, and providing good vibes in all aspects of her work.

Rachel spent several years in the off-premise catering and events industry before she found herself feeling completely burned out. After recovering, she founded her own business to help people feel confident in their sales abilities, so they can, in Rachel’s words, “be totally awesome millionaires” without sacrificing their creative skills. When asked what advice she would give to those entering the industry, Rachel suggests learning from every professional you meet, volunteer for everything, and ask to shadow anyone you admire.

Rachel’s energy is contagious, and that is probably why her favorite NACE memory was being offered a speaking opportunity at NACE Experience 2017. She says that Experience has always been an experience full of a-ha moments for her, and the opportunity to provide that for someone else was an honor. Rachel also mentioned one of her favorite things in the events industry is the constant reminder that there is always something to celebrate. Rachel also admits to listening to Christmas and Holiday music year round…we think the two must be related.

Additional infomation on silent auction details, breakout sessions and event timeline coming soon!

 

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Tickets

$150.00 Member Ticket
$170.00 after 08:00 am April 1
$125.00 Earlybird rate before January 31

$160.00 Associate Member Ticket- Same Company
$180.00 after 08:00 am April 1
$125.00 Earlybird rate before January 31

$175.00 Non-Member Ticket
$195.00 after 08:00 am April 1
$125.00 Earlybird rate before January 31

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March 04, 2020

 

5:00 PM CST to 8:00 PM CST

 

Majestic Oaks Golf Club
701 Bunker Lake Blvd
Ham Lake, MN 55304
http://majesticoaksgolfclub.com

An industry lead education session on 2020 cocktail trends

Register Now View Details ▶

 

 

16th Annual EDU Conference

 

April 20, 2020

 

9:00 AM CDT to 4:30 PM CDT

 

Mystic Lake Center
2400 Mystic Lake Boulevard
Prior Lake, MN 55372
https://mysticlakecenter.com/

A day of education and experience.

Register Now View Details ▶